Tiyamike Tizifa
Senior Product Manager
Blantyre
Summary
Strategic Senior Product Manager bringing exceptional skill in increasing customer acquisition and maximizing revenue opportunities. Highly skilled in Innovations, Product development, Product Management and Strategic Planning with a proven history of taking products from concept to market, illustrated over 12 years of success within the Banking and Telecommunications industries.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
5
5
Certifications
Work History
Senior Product Manager
Telekom Networks Malawi Plc
Blantyre
08.2019 - Current
- Managing of Voice, Data, Enterprise, SMS, Customer Retention and VAS portfolios to ensure that all products and services are performing well in-line with revenue targets and their budget.
- Managing and reviewing the pricing of all Products and Services, develop new products and services and identify new business opportunities to meet customer needs.
- Lead the execution of marketing strategy in line with TNM’s overarching Strategy, gather customer insights, develop Go-To-Market plans for products and services, daily product and services reporting.
- Responsible for Revenue Planning of all product lines and Revenue Management (Profit and Loss) of the products and services.
- Managing a diverse Products team that oversees end-to-end product lifecycle management.
Product Manager
Telekom Networks Malawi Plc
Blantyre
01.2018 - 07.2019
- Development of Product Roadmap and Established criteria for each milestone within product roadmap as means to measure developmental progress.
- Conceptualized and deployed product and services, and optimized implementation for use in marketing strategies.
- Prioritized roadmap in order to achieve product goals and metrics.
- Liaised with clients to better understand business needs and current market landscape, and developed tailor made products for the clients.
- Analyzed all metrics to measure product performance, and improved on product performance based on insights from the analytics.
Manager - Strategic Business Development
Telekom Networks Malawi Plc
Blantyre
11.2016 - 12.2017
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals to meet the strategic objectives.
- Responsible for planning, alignment, management, implementation and communication of TNM’s overall strategy to all business units .
- Leading the business development team of TNM by analyzing business performance and implementation of new business opportunities for TNM in line with the company’s strategic direction and trends in the local and international markets .
- Planning periodic Strategy Review meetings with all stakeholder groups and divisions.
Senior Product Management Officer
Telekom Networks Malawi Plc
Blantyre
08.2013 - 10.2016
- Involved in New Product Development (NPD), Product performance Analysis, Product Management for all TNM products, Project management, Product Financial management, management of Vendors, Contract Management with suppliers, product lifecycle management, product reporting, pricing, product growth strategy and product supporting
- Developed and implemented performance improvement strategies and plans to promote continuous improvement for products and services.
- Collaborated with team members to achieve the revenue and customer budget results.
Senior Product Development Officer
National Bank of Malawi Plc
Blantyre
04.2013 - 08.2013
- In-house Development for value added services and products for the core banking system.
- Developing third party systems to interface with the core banking system from other external sources, like including Mobile Money USSD and SMS platform integrations to interface with the core banking system.
- Managing technical projects for banking products. .
- Delivered services to internal stakeholders within specific timeframes.
Systems Development Officer
NBS Bank
Blantyre
05.2011 - 03.2013
- Co-developer of the SMS and USSD mobile banking platform for NBS Bank (EazyMobile).
- Developed and maintained commercial products for NBS Bank. Developed internal reporting platforms for products, extracting information from the core banking system to other third party databases to structure reports as per management requirements.
- Software documentation, management and system training to users. (Acting Systems Development Manager)
- Automated a variety of different manual reports from the banking system and other third party systems integrated to the Bank.
Education
Bachelor of Science - Computer Science And Statistics
University of Malawi, Chancellor College
Zomba, Malawi 02.2007 - 10.2010
Skills
Strategic planning and Execution
Product development
Revenue Management (Profit & Loss)
Product lifecycle management
Market penetration strategy
Business Development
Competitive market analysis
Project and Change Management
Revenue planning
Data Analytics
Customer Value Proposition Management
Staff Management
Brand and Communication building
Budgeting
Pricing
Promotions
Accomplishments
- Successfully defined and coordinated the commercial rollout of the TNM Pamtsetse Unlimited Data Bundles for TNM, which has transformed the Internet Provision landscape in Malawi since launch in January 2022, and it addresses a customer need of affordability of internet services, and it has also significantly increased the Data revenue for TNM.
- Successfully defined and rolled out the thematic campaign “TNM ndi Mwala-Mwala” in 2021, which targets mass market customers addressing affordability of voice services through introduction of Yanga Voice Bundles which had a market adoption of 25% reaching 700,000 customers in 6 months, positioning TNM as the most affordable in Malawi.
- Successfully defined and rolled out the TNM Tikolore Promotion in 2021, which aimed at creating excitement in the market and rewarding customers for using the TNM network.
- Successfully defined and rolled out TNM Twitter Bundles, TikTok Bundles, Student bundles and Entertainment bundles which contributed 5% of the total Data Revenue in 2020.
- Successfully defined and coordinated commercial rollout of TNM@Home in 2018, a product that provides internet to Households, which contributed 7% of the total Enterprise Revenue and attracted over 600 households (customers) in Malawi in 2018.
- Successfully defined and coordinated commercial rollout of three Enterprise products in 2018 namely – Office in a Box, TNM Cloud and TNM Data Centre Services, which are now revenue streams for TNM.
- Responsible for development of Products Strategy, product roadmap, pricing strategy, go to market plans, and coordinate execution of the strategy for all Products and Services under Enterprise and Consumer Groups since 2017.
- Aligned the various group strategies in TNM to the customer intimacy strategy that was executed from 2017 to 2019, under the Strategy Group.
- Continuous delivery of business performance reviews for all TNM product revenue lines in comparison with budgets and previous year performance on a monthly basis, to align with the initial strategic targets of the products in terms of revenue.
- Performance of market intelligence analysis for local and international markets which gave TNM insights to become the market leader of Telecoms (2014 to 2016).
- Successfully defined and coordinated commercial rollout of TNM Instavoice, a Voicemail service for the consumer customers, in April 2016, which contributed 5% of voice revenues.
- Successfully defined and coordinated commercial rollout of Yanga Dynamic Tariffing discount to Off-net destinations, which contributes over 75% of the total off-net revenue and 18% of the total voice revenue annually.
- Defined and coordinated commercial rollout of Pasavute Airtime Credit platform in 2014.
- Successfully Performed Product Management of all core products which contributed 78% of the service revenue for TNM in 2014, 76% in 2015 and 75% in 2016.
- Successfully defined the current Pricing structure and tariff management of all products and services for TNM as a regulatory requirement from MACRA.
- Developed a loan management system for National Bank Farming Customers in 2013.
- Successfully developed a Software to interface the Core Banking System and DSTV for direct payments of packages through National Bank of Malawi accounts in 2013.
- Co-developed the USSD based mobile banking System interfacing T24 core banking system for NBS Bank (EazyMobile) which is currently in use by NBS customers (2012).
- Innovatively implemented a flagging system for overdrawn accounts with NBS Bank (2012).
- Developed a Risk Management System for monitoring huge transactions with NBS Bank, in compliance with RBM Regulations. (2012).
- Implemented a system Managing Government Account payments for NBS Bank (2011).
- Developed the system which processes bulk payments for NBS Bank including salaries for big organizations
Affiliations
- ICT Association of Malawi (ICTAM)
- Institute of Marketing in Malawi (IMM)
Certification
Programming and Administration for Banking (T24)
Timeline
Senior Product Manager
Telekom Networks Malawi Plc
08.2019 - Current
Big Data Analytics
06-2018
Product Manager
Telekom Networks Malawi Plc
01.2018 - 07.2019
Manager - Strategic Business Development
Telekom Networks Malawi Plc
11.2016 - 12.2017
Project Management
04-2015
Value Based Pricing
03-2015
Dynamic Tariffing
02-2015
Senior Product Management Officer
Telekom Networks Malawi Plc
08.2013 - 10.2016
Senior Product Development Officer
National Bank of Malawi Plc
04.2013 - 08.2013
Programming and Administration for Banking (T24)
08-2011
Systems Development Officer
NBS Bank
05.2011 - 03.2013
Bachelor of Science - Computer Science And Statistics
University of Malawi, Chancellor College
02.2007 - 10.2010