Tiyamike Tizifa

Strategic Senior Product Manager bringing exceptional skill in increasing customer acquisition and maximizing revenue opportunities. Highly skilled in Innovations, Product development, Product Management and Strategic Planning with a proven history of taking products from concept to market, illustrated over 12 years of success within the Banking and Telecommunications industries.

• Successfully defined and coordinated the commercial rollout of the TNM Pamtsetse Unlimited Data Bundles for TNM, which has transformed the Internet Provision landscape in Malawi since launch in January 2022, and it addresses a customer need of affordability of internet services, and it has also significantly increased the Data revenue for TNM.
• Successfully defined and rolled out the thematic campaign “TNM ndi Mwala-Mwala” in 2021, which targets mass market customers addressing affordability of voice services through introduction of Yanga Voice Bundles which had a market adoption of 25% reaching 700,000 customers in 6 months, positioning TNM as the most affordable in Malawi.
• Successfully defined and rolled out the TNM Tikolore Promotion in 2021, which aimed at creating excitement in the market and rewarding customers for using the TNM network.
• Successfully defined and rolled out TNM Twitter Bundles, TikTok Bundles, Student bundles and Entertainment bundles which contributed 5% of the total Data Revenue in 2020.
• Successfully defined and coordinated commercial rollout of TNM@Home in 2018, a product that provides internet to Households, which contributed 7% of the total Enterprise Revenue and attracted over 600 households (customers) in Malawi in 2018.
• Successfully defined and coordinated commercial rollout of three Enterprise products in 2018 namely – Office in a Box, TNM Cloud and TNM Data Centre Services, which are now revenue streams for TNM.
• Responsible for development of Products Strategy, product roadmap, pricing strategy, go to market plans, and coordinate execution of the strategy for all Products and Services under Enterprise and Consumer Groups since 2017.
• Aligned the various group strategies in TNM to the customer intimacy strategy that was executed from 2017 to 2019, under the Strategy Group.
• Continuous delivery of business performance reviews for all TNM product revenue lines in comparison with budgets and previous year performance on a monthly basis, to align with the initial strategic targets of the products in terms of revenue.
• Performance of market intelligence analysis for local and international markets which gave TNM insights to become the market leader of Telecoms (2014 to 2016).
• Successfully defined and coordinated commercial rollout of TNM Instavoice, a Voicemail service for the consumer customers, in April 2016, which contributed 5% of voice revenues.
• Successfully defined and coordinated commercial rollout of Yanga Dynamic Tariffing discount to Off-net destinations, which contributes over 75% of the total off-net revenue and 18% of the total voice revenue annually.
• Defined and coordinated commercial rollout of Pasavute Airtime Credit platform in 2014.
• Successfully Performed Product Management of all core products which contributed 78% of the service revenue for TNM in 2014, 76% in 2015 and 75% in 2016.
• Successfully defined the current Pricing structure and tariff management of all products and services for TNM as a regulatory requirement from MACRA.
• Developed a loan management system for National Bank Farming Customers in 2013.
• Successfully developed a Software to interface the Core Banking System and DSTV for direct payments of packages through National Bank of Malawi accounts in 2013.
• Co-developed the USSD based mobile banking System interfacing T24 core banking system for NBS Bank (EazyMobile) which is currently in use by NBS customers (2012).
• Innovatively implemented a flagging system for overdrawn accounts with NBS Bank (2012).
• Developed a Risk Management System for monitoring huge transactions with NBS Bank, in compliance with RBM Regulations. (2012).
• Implemented a system Managing Government Account payments for NBS Bank (2011).
• Developed the system which processes bulk payments for NBS Bank including salaries for big organizations

• ICT Association of Malawi (ICTAM)
• Institute of Marketing in Malawi (IMM)

Programming and Administration for Banking (T24)