Goal-oriented Professional Marketer with 5 years of experience. Proven leader with excellent salesmanship, negotiation and closing skills. Known for great presentations and skill at increasing audiences to optimize sales.
Overview
7
7
years of professional experience
Work History
Sales Executive
Nation Publication Limited
01.2019 - Current
Developing concept notes and proposals contributing to MWK 50,000,000 in new contracts
Communication and customer relationship management, overseeing a portfolio of 120 accounts with 40 key accounts, maintaining a high customer satisfaction rate leading to increased repeat sales
Handling and resolving customer complaints within 24 hours to quickly and effectively provide solutions to customer’s questions and grievances to enhance customer’s trust and loyalty
Generating new leads monthly through diverse outreach methods like networking, cold calling, and social media channels to converting into sales meetings contributing 25% growth in the portfolio
Attending 3 industry events annually, resulting in acquiring new leads and sales
Successfully prospecting and contacting over 100 international leads and achieving a 10% conversion rate in business
Conducting detailed market research to identity opportunities, challenges and areas of innovation for existing services
Generating detailed quantitative and qualitative sales reports that provide actionable insights that enhanced team productivity
Collaborated on 2 major marketing campaigns contributing to increased lead generation
Conducting over 20 product demonstrations annually, positioning solutions as the most effective and highlighting the unique value proposition
Led internal marketing initiatives as staff cohesion lead, increasing staff engagement by 40%, improving cross-departmental collaboration and team productivity, and introducing themed dress days to boost employee morale and participation in company activities.
Marketing Assistant
Nation Publication Limited
01.2018 - 01.2019
Conducted market research to support marketing strategies by identifying market trends that informed new product development
Assisted in creating marketing material including promotional content and newsletters
Supported in producing in 20+ promotional content that drove an increased visibility of products
Monitored analytics and reported on the performance of marketing campaigns and social media
Customer engagement by engaging with customers and responding to inquiries on social media and other digital platforms with the goal of improving response time by 20%.
Marketing Officer
Zaluso Arts
01.2018 - 09.2018
Conducted comprehensive market research to support product development and marketing strategies
Identified 4 emerging market trends, leading to the development of 2 new service concepts that projected a 10% increase in market share
Aided in creating and implementing marketing plans to drive business growth and increase lead generation
Enhanced brand consistency across all marketing channels, leading to a 12% growth in customer trust and loyalty
Supported efforts to re-position the brand image to better align with customer expectations and market demands.
Marketing Intern
Interconn IT solutions Limited
01.2018 - 06.2018
Developed a comprehensive brand plan to strengthen brand positioning and market presence
Created a brand plan that boosted brand awareness by 40%
Designed and executed campaigns to align the corporate brand identity with the brand image perceived by customers
Promoted E-procurement software to FPAM and conducted a market survey on procurement procedures in Malawi
Implemented an advertising strategy for E-procurement software that resulted in a 30% increase in inquiries.
Education
Post Graduate Diploma in Professional Marketing -
Chartered Institute of Marketing (C.I.M)
Current
Diploma in Professional Marketing -
Chartered Institute of Marketing (C.I.M)
2022
Bachelor’s Degree - Business Administration, Marketing
Malawi Adventist University
15.12/17
Skills
Sales expertise
Sales Presentations
Sales strategy
Sales Planning
CRM Management
Client acquisition
Brand Messaging
Branding
Account Management
Strategic Marketing
Strategic thinker
Timeline
Sales Executive
Nation Publication Limited
01.2019 - Current
Marketing Assistant
Nation Publication Limited
01.2018 - 01.2019
Marketing Officer
Zaluso Arts
01.2018 - 09.2018
Marketing Intern
Interconn IT solutions Limited
01.2018 - 06.2018
Post Graduate Diploma in Professional Marketing -
Chartered Institute of Marketing (C.I.M)
Diploma in Professional Marketing -
Chartered Institute of Marketing (C.I.M)
Bachelor’s Degree - Business Administration, Marketing
Malawi Adventist University
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