Sungeni Kayesa
Marketing And Sales Professional
Lilongwe
Summary
Dedicated Marketing and Sales professional experienced in leading corporate communication strategies, enhance sales activities and directing branding initiatives. Talented writer and editor with exceptional interpersonal abilities with both internal and external stakeholders. Seeking to maintain full-time position while pursuing freelance opportunities that offer professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
4
4
years of professional experience
12
12
years of post-secondary education
Work History
Retail Manager
Wineworths
Lilongwe
02.2022 - 05.2022
- Controlled store inventory and reviewed cash handling and operations reports.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Created visual store strategy based on market trends.
- Organized meetings for up to five staff members to discuss upcoming promotions, key strategies and tasks.
- Exhibited excellent people skills during interaction with employees and customers.
- Submitted reports to senior management to aid in business decision-making and planning.
- Answered questions about store policies and addressed customer concerns.
- Cultivated customer loyalty to enhance retention by delivering outstanding service.
Freelance Social Media Manager
Doll House
Lilongwe
01.2022 - 05.2022
- Developed marketing content such as promotional materials and advertisement
- Analyzed and reported social media and online marketing campaign results.
- Worked with department personnel to deliver brand consistency in social media content.
- Increased customer engagement through social media.
- Communicated with followers to promptly respond to queries and monitor reviews.
- Managed time efficiently in order to complete all tasks within deadlines.
Principals Assistant
Lilongwe Private School
Lilongwe
08.2022 - 03.2023
- Partnered with principal to administer school program in alignment with vision and goals, providing positive, high-expectation academic environment.
- Managed phone and email correspondence and handled incoming and outgoing mail and faxes.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
- Increased office participation in special events by creating newsletter with detailed calendars and other office updates.
- Managed filing system, entered data and completed other clerical tasks.
Marketing Executive
Shake Solutions
Lilongwe
02.2021 - 12.2021
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Established targets for social media platforms to reflect business objectives.
- Launched marketing activities for new product lines and market penetration.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
- Identified target audiences and devised campaigns to match target demographics and optimize results.
- Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Freelance Content Writer
Nyasaplug.com
Lilongwe
12.2018 - 07.2019
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Created concise, eye-catching headlines and topics.
- Used Wordpress to publish and edit the content.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Managed competing deadlines with efficiency.
Education
Bachelor of Arts - Communication And Cultural Studies
University of Malawi, Chancellor College
Zomba, Malawi 03.2016 - 07.2023
High School Diploma -
Ludzi Girls Secondary School
Mchinji 01.2010 - 03.2014
Skills
- Social media management experience
Timeline
Principals Assistant
Lilongwe Private School
08.2022 - 03.2023
Retail Manager
Wineworths
02.2022 - 05.2022
Freelance Social Media Manager
Doll House
01.2022 - 05.2022
Marketing Executive
Shake Solutions
02.2021 - 12.2021
Freelance Content Writer
Nyasaplug.com
12.2018 - 07.2019
Bachelor of Arts - Communication And Cultural Studies
University of Malawi, Chancellor College
03.2016 - 07.2023
High School Diploma -
Ludzi Girls Secondary School
01.2010 - 03.2014
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