NED PATAPATA
Lilongwe
Summary
I am a dynamic leader with a proven sales track record in sales and marketing. With experience of over 24 years in sales and marketing and 90% knowledge of Malawi markets. Increased sales by 40% through innovative sales strategies and market intelligence. Expert in formulating sales plans, sales and marketing strategies and leadership skills. Achieved significant market share expansion with a focus on achievements and strategic growth.
Overview
25
25
years of professional experience
Work History
National Sales Manager and Head of Export Sales
Central Poultry Malawi
07.2022 - Current
- Developed and executed national sales strategies to expand market presence.
- Led cross-functional teams to enhance product distribution efficiency and customer engagement.
- Analyzed market trends to identify new business opportunities and improve sales forecasting accuracy.
- Mentored junior sales staff, fostering skill development and promoting a high-performance culture.
- Collaborated with marketing teams to design promotional campaigns that increased brand awareness.
- Established strong relationships with key accounts, driving customer loyalty and retention initiatives.
- Utilized CRM systems for tracking sales activities, managing reports, and optimizing performance metrics.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Achieved consistent year-over-year growth in both revenue generation and territory expansion through strategic planning and execution.
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
- Analyzed industry trends to maintain a competitive edge in pricing strategies and product offerings.
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of competition.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
National Sales Manager
Pride Energy Company
05.2021 - 06.2022
- Setting sales targets for Total Oil energies products.
- Increased sales volume by 20%, revenue by 25% and market share by 30%.
Area Sales Representative
Castel Malawi Limited
06.2014 - 04.2021
- Identified the potential distributors for the area to enhance the sales network.
- Established and achieved sales targets for multiple distributors/routes by 10%
- Cooler management and merchandising
- Implementation of sales strategy.
- Customer recruitment and numeric distribution
- Management of sellers, and distributor sales team
Territory Sales Manager
Airtel Malawi
07.2008 - 05.2014
- Managed distributors onboarded to expand the market reach.
- Managed to increase 5% recruitment of Airtel money agents and new customers
- Implemented route-to-market sales strategies at Airtel Malawi.
- Coordinated regional sales and operational activities to support growth.
- Increased market share and sales revenue at Airtel Malawi by 15%.
Area Sales Manager
Population Services International
01.2001 - 06.2008
- Identified and developed new business opportunities to catalyze sales growth
- Successfully managed and led a team of 20 sales representatives.
- Implemented sales strategies that accelerated revenue growth at PSI Malawi.
- Increased brand loyalty and availability by 20%
Education
Bachelor's Degree - Marketing
Pentecostal Life University
01.2021
Professional Certificate - Marketing
PACT College
01.2010
Skills
- Formulation of comprehensive sales and marketing strategies
- Business planning and negotiation skills
- Computer and presentation skills
- In-depth knowledge of 90% Malawian markets and dynamics
- Restructured flow of communication amongst 5 departments and reduced cost by 10%
- Improved customer satisfaction by 8% and lowered churn by 3%
Accomplishments
- In 2024, I led the team into the international markets of Zambia.
- In 2022, Increased sales volume by 300% and market share by 40% at CP.
- In 2021, I increased the market share by 30% at Pride Energy.
- In 2018, I implemented route mapping sales strategy at Castel Malawi.
- In 2011, awarded the best TSM of the quarter at Airtel Malawi
- In 2009, awarded the Excellence Sales Manager of the Year at Celtel Malawi.
Timeline
National Sales Manager and Head of Export Sales
Central Poultry Malawi
07.2022 - Current
National Sales Manager
Pride Energy Company
05.2021 - 06.2022
Area Sales Representative
Castel Malawi Limited
06.2014 - 04.2021
Territory Sales Manager
Airtel Malawi
07.2008 - 05.2014
Area Sales Manager
Population Services International
01.2001 - 06.2008
Bachelor's Degree - Marketing
Pentecostal Life University
Professional Certificate - Marketing
PACT College
References
- Martin, Kadewere, martin.kadewere@mail.com, 0999608820, P/Bag 122, Blantyre
- Gift, Kawamba, gift.kawamba@nico-life.com, 0999940930, Nico Company
- Noel, Kalimira, 0999959165, Central Poultry, Box 340, Lilongwe
HOBBIES
Reading books, Watching soccer