Gilson Njunga
Marketing & Tech Specialist
Lilongwe,Central Region
Summary
Results-driven digital marketing and tech professional with 7+ years of experience in creating impactful digital solutions and executing successful marketing campaigns. Demonstrated expertise in brand development, website management, social media strategy, and visual content creation. Proficient in leveraging technology to drive brand awareness, engagement, and business growth. Skilled in utilizing Adobe Creative Suite, UX/UI design, SEO, and analytics tools. Committed to delivering high-quality, user-centric solutions that align with organizational goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Media Officer
Trust Consultancy and Development
03.2024 - 01.2025
- Developed and implemented brand guidelines, ensuring consistent communication and visual identity
- Managed the Trust Consultancy website, integrating SEO strategies and monitoring performance using analytics tools, resulting in a increase in website reach and boost in engagement
- Designed and developed a partner's website (ec-sudan.com), aligning it with organizational goals
- Created and scheduled engaging social media content, maintaining a consistent brand voice
Branding & Web Development Specialist
H. Adam Malawi
01.2022 - Current
- Developed branding materials for their Top 8 bonanza competition
- Designed and developed their website (hadammw.com)
Tech Consultant
Institute of Marketing in Malawi
01.2020 - Current
- Revamped and rebranded their website, increasing site reach and engagement by over 100% and with a lot more positive feedback from users about the new interface and experience
- Developed and deployed a membership registration portal with e-commerce integrations for online payments
- Created a marketing research platform (research.imm.mw) to share insights and research data
Tech, Branding and Marketing Specialist
Warthogs Inc
01.2018 - Current
- Developed websites for clients like Anchor Mooring Partners and TRUE Malawi, ensuring user-friendly interfaces and functionality
- Executed marketing strategies and branding projects for international companies, like Bayer, Total Energies, and local companies like Press Trust and Chibuku Breweries Ltd
- Designed and implemented social media campaigns, increasing brand awareness and engagement for international brands like Ecobank, FINCA
Branding & Web Development Specialist
Blitz Interactive Agency
01.2018 - Current
- Revamped the agency's brand identity, including logos, color schemes, and visual assets
- Redesigned the agency's website, boosting website reach by over 100% and increasing engagement by 50%
- Implemented SEO best practices, improving search engine rankings and driving more organic traffic
Social Media Marketing Specialist
Rainbow Paints
01.2022 - 12.2024
- Launched social media campaigns, increasing Facebook reach by 615% and Instagram reach by 73%
- Executed product launches that resulted in increased sales and revenue
- Executed outdoor campaigns for their visualizer app launch which increased overall awareness and app installations
Marketing & Branding Consultant
Ministry of Tourism in Malawi
01.2023 - 12.2023
- Crafted an outdoor campaign to promote the Malawi International Expo 2023
- Designed street pole adverts and billboards to enhance brand visibility
Digital Marketing Specialist
Malawi Posts Corporation
01.2020 - 12.2020
- Designed graphics, logos, and marketing materials, increasing brand recognition and customer loyalty
- Developed and implemented comprehensive branding strategies, including brand positioning and messaging
Social Media Marketing & Branding Specialist
Miracle Tree Malawi
08.2022 - 08.2023
- Successfully launched Miracle Tree products on Facebook and LinkedIn by creating effective ad copywriting that increased brand awareness.
- Increased brand awareness for the Facebook page by utilizing social media marketing strategies.
- Grew the reach of the Facebook page to over 22,000 people by implementing targeted advertising campaigns.
Increased the impressions of the Facebook page to over 46,000 by analyzing audience behavior and adjusting advertising content accordingly. - Utilized effective advertising techniques to promote Miracle Tree products on social media, resulting in significant growth and increased brand recognition.
Education
Bachelor of Science - Marketing
Malawi Assemblies of God University
Skills
- Proficient in Adobe Illustrator
- Adobe Photoshop Proficiency
- Adobe InDesign Proficiency
- Adobe After Effects
- WordPress
- Elementor
- Divi
- Figma
- PHP
- HTML
- CSS
- UX/UI Design
- Google Analytics
- Hootsuite
- Zoho Social
- Google Ads
- Google Search Console
- Yoast SEO
- Effective SEO Strategies
- Research and analysis
- Proposal writing
- Business development and planning
Certification
- Google Digital Marketing Certificate
- Yoast SEO Certificate
Languages
English
Chichewa
Websites Developed
- Https://gilsontechs.com
- Https://true.mw
- Https://imm.mw
- Https://www.skyenergyafrica.com
- Https://blitzmw.com
- Https://hadammw.com
- Https://ec-sudan.com
Timeline
Media Officer
Trust Consultancy and Development
03.2024 - 01.2025
Marketing & Branding Consultant
Ministry of Tourism in Malawi
01.2023 - 12.2023
Social Media Marketing & Branding Specialist
Miracle Tree Malawi
08.2022 - 08.2023
Branding & Web Development Specialist
H. Adam Malawi
01.2022 - Current
Social Media Marketing Specialist
Rainbow Paints
01.2022 - 12.2024
Tech Consultant
Institute of Marketing in Malawi
01.2020 - Current
Digital Marketing Specialist
Malawi Posts Corporation
01.2020 - 12.2020
Tech, Branding and Marketing Specialist
Warthogs Inc
01.2018 - Current
Branding & Web Development Specialist
Blitz Interactive Agency
01.2018 - Current
Bachelor of Science - Marketing
Malawi Assemblies of God University
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