ELIZABETH MERLAINE NKHOMA
Blantyre
Summary
Creates and implements successful sales and marketing strategies regardless of scale and budget. Excels at maximizing profits within limited budgets. Performs market research, develops strategic reports and organizes and promotes successful marketing campaigns. Aggressively pursues new sales leads resulting in high sales close rate. Understands importance of working with customers and other executives, as well as keeping staff informed and motivated.
Overview
3
3
years of professional experience
Work History
Sales and Marketing Officer
Future Sacco Ltd
Blantyre, Malawi
09.2023 - Current
- Increased sales revenue by developing and implementing strategic marketing plans and sales initiatives.
- Built strong relationships with clients through exceptional customer service, leading to increased repeat business.
- Collaborated with cross-functional teams for product launches, resulting in higher market penetration and brand awareness.
- Analyzed market trends to adapt sales strategies, ensuring consistent growth in a competitive landscape.
- Negotiated contracts with key partners and suppliers, optimizing costs while maintaining quality standards.
- Developed targeted marketing campaigns that effectively communicated brand value, driving consumer engagement and loyalty.
- Conducted detailed competitor analysis to identify unique selling points and opportunities for differentiation in the marketplace.
Loans Officer
Future Sacco Ltd
Blantyre, Malawi
04.2023 - 08.2023
- Enhanced customer satisfaction by providing efficient and accurate cash transactions.
- Improved loan processing efficiency by streamlining application procedures and documentation requirements.
- Assisted clients in selecting appropriate loan products for their needs, resulting in higher customer satisfaction.
- Developed strong partnerships with real estate agents, generating a consistent pipeline of referrals and new business opportunities.
- Developed strong relationships with customers through high levels of customer service.
- Maintained strict confidentiality of bank records and client information.
- Streamlined checkout process for increased efficiency and reduced waiting times.
- Maintained a balanced cash drawer, ensuring accurate accounting at the end of each shift.
- Assisted customers with inquiries and provided exceptional service, resulting in positive feedback from members.E
Project Coordinator Intern
Mulanje Mountain Conservation Trust
Mulanje And Other Assigned Remote Areas
01.2022 - 03.2023
- Enhanced project efficiency by streamlining processes and implementing innovative solutions.
- Assisted in meeting project deadlines through effective time management and prioritization of tasks.
- Improved team communication by maintaining open lines of communication and fostering a collaborative environment.
- Supported successful project completion by tracking progress, monitoring budgets, and updating status reports.
- Coordinated cross-functional teams to achieve project goals and deliver results on time.
- Sorted and organized files, spreadsheets, and reports.
- Monitored project progress, identified risks and took corrective action as needed.
Digital Marketing Consultant Intern
Market-Byte Marketing Agency
Blantyre, Malawi
07.2021 - 08.2021
- Increased website traffic by implementing effective search engine optimization strategies.
- Boosted brand awareness through the creation and management of engaging social media campaigns.
- Enhanced conversion rates by designing and optimizing landing pages for targeted keywords.
- Developed data-driven marketing strategies, resulting in increased customer engagement and retention.
Education
Bachelor of Commerce - Business Administration And Marketing
The Catholic University of Malawi
Chiradzulu09.2023
Diploma in IT Systems Support, Level 2 - Information Technology Systems Support
POLYTECHNIC UNIVERSITY
BLANTYRE07.2017
MSCE - MSCE
Providence Girls Secondary School
Mulanje07.2016
Skills
- Social Media Marketing
- Competitor Analysis
- Marketing Analytics
- Data-Driven Decision-Making
- Sales Presentations
- Adaptability
- Product Knowledge
- Customer Retention
- Content Creation
- Public Relations
- Marketing Plan Development
- Customer Portfolio Management
Timeline
Sales and Marketing Officer
Future Sacco Ltd
09.2023 - Current
Loans Officer
Future Sacco Ltd
04.2023 - 08.2023
Project Coordinator Intern
Mulanje Mountain Conservation Trust
01.2022 - 03.2023
Digital Marketing Consultant Intern
Market-Byte Marketing Agency
07.2021 - 08.2021
Bachelor of Commerce - Business Administration And Marketing
The Catholic University of Malawi
Diploma in IT Systems Support, Level 2 - Information Technology Systems Support
POLYTECHNIC UNIVERSITY
MSCE - MSCE
Providence Girls Secondary School